Campaign details
Brand: Itau Bank Brand owner: Itau Bank Entrant company: Africa Creative DDBIdea creation: Agencia Africa Sao Paulo Market: Brazil Sector: Banks Media channels: Product placement, Online video, Radio & audio, Online display, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Livestreaming, Events & experiential, Social media, Television & Connected TV, Video on demand Budget: 5 - 10 million
Executive summary
Itaú, the biggest bank in Brazil, [1], was the Master Sponsor of one the biggest music festivals in the world, [2] Rock in...