Itaú: The Stage Is All Yours

Victoria Franco de Paula, Guilherme Godinho

Itaú, the largest bank in Brazil, created The Stage is All Yours to amplify its role as lead sponsor of the Rock in Rio (RIR) music festival to earn recall, conversation and media.

Campaign details

Brand: Itau Bank Brand owner: Itau Bank Entrant company: Africa Creative DDBIdea creation: Agencia Africa Sao Paulo Market: Brazil Sector: Banks Media channels: Product placement, Online video, Radio & audio, Online display, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Livestreaming, Events & experiential, Social media, Television & Connected TV, Video on demand Budget: 5 - 10 million

Executive summary

Itaú, the biggest bank in Brazil, [1], was the Master Sponsor of one the biggest music festivals in the world, [2] Rock in...

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