Of the 26 brand categories investing in front-of-shirt (FoS) sponsorship of UK sports teams, 77% invest in sponsoring women's teams. Of those categories, IT services/software has the greatest share of women's FoS sponsorship, according to an analysis...
IT sector powers UK women’s sports front-of-shirt sponsorship
An overview of 2022 front-of-shirt (FoS) sponsorship of UK women's teams from leading English football, rugby (union and league) and cricket competition.
