It pays to be entertaining

In this short article, Chantal Rutherford Browne, Head of Programming at Mediaedge:cia, discusses branded content.

It pays to be entertaining

Chantal Rutherford BrowneHead of Programming, Mediaedge:cia

I adore the Wilkinson Sword Fight for Kisses viral (www.wilkinson-swords.co.uk– MEC Paris) but where does it fit in to the traditional mix of media spend? Is it a...

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