Isuzu Motors America, Inc.: The Call campaign

In an effort to diversify its vehicle lineup, Isuzu Motors America, Inc., designed a new sports utility vehicle (SUV), the Axiom, for model year 2001.

Isuzu Motors America, Inc.: The Call campaign

Guy Cunningham

OVERVIEW

In an effort to diversify its vehicle lineup, Isuzu Motors America, Inc., designed a new sports utility vehicle (SUV), the Axiom, for model year 2001. At that point Isuzu sold only trucks...

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