Istanbulkart: Istanbul loves you

Istanbulkart, a transit pass, launched a campaign in Istanbul to renew its ossified image and build recognition as a bankless payment option.

Campaign details

Category: Repositioning the BrandAward: GoldBrand: IstanbulkartAgency: MonroeMedia Channels / Touchpoints: Online Video, Social Media, Outdoor & OOH, Mobile, Digital Media, Design

Where were we?

New features enhance products, they do not...