Isolating and measuring the brand effect of search advertising

Mark Greenstreet and Jonny Protheroe

This article discusses how to measure the brand effect of paid search advertising on the internet, and describes a study for Google.

Isolating and measuring the brand effect of search advertising

Mark Greenstreet and Jonny Protheroe

According to the UK's Internet Advertising Bureau (IAB), internet advertising accounted for 19.2% of overall advertising spend in 2008 – more than £3.3bn...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today