Is Islamic branding anything more than the latest marketing fad? The Oxford Global Islamic Branding and Marketing Forum, held at the Saïd Business School, set out to demonstrate the importance of addressing Muslim consumers and suggest some strategies for doing it.
Islamic marketing: more than a buzzword?
Islamic branding has become one of the marketing industry’s favourite subjects in 2010. So the Saïd Business School’s Oxford Global Islamic Branding and Marketing Forum was certainly well-timed....