Islam and Southeast Asia’s changing consumer landscape

Wunderman Thompson and VMLY&R

As Western-style consumerism meets the resurgence of faith, brands in the region are discovering a new Muslim consumer that they can cater to, according to a report by Wunderman Thompson Intelligence and VMLY&R Commerce’s Muslim Intel Lab.
  • The Muslim population in the key markets of Indonesia, Malaysia, Singapore and Brunei is fuelling a rapidly evolving market for halal fashion, beauty, travel, finance, technology and food.
  • Southeast Asia is a test bed for new trends, with big brands and startups entering a competitive field, fronted by founders who blend the personal and the spiritual with commerce.
  • Malaysia ranks first and Indonesia fourth in DinarStandard’s Global Islamic Economy Indicator, which looks at the robustness of sectors including Islamic finance, halal travel, modest fashion....

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