ishares: How to Keep Evolving
CLIENT • iShares
THE TEAM • Matthew Heath, Kate Edwards, Stephen McArdle, Bruce Pywell, Andrew Pogson, Dan Wright, Kieran McGinley, Susie Reed, Marek Charytonowicz.
WHAT IS WONDERFULABOUT THIS WORK? • We engaged professional investors and encouraged them to reappraise their views of iShares — this meant getting the tone spot on was vital. Despite a lower budget we delivered a 20% uplift in web traffic and a very creditable 20% email open rate.
OBJECTIVES• Change the way professional investors think about iShares. Persuade them to take ETFs more seriously....