Campaign details
Brand: IsbankLead Agency: CaratRegion: EMEA
Strategy
Objective
During the pandemic, when digital channels became the main service area and the use of social media platforms such as Facebook and Instagram increased significantly, it has become more important than ever to be able to answer the questions of our users whenever they need, regardless of time and place.
Using the Click to WhatsApp advertising model offered by Facebook, which directs individuals to WhatsApp when they click on the advertisement, we made it possible for users to easily ask their financial questions to Maxi, our...