Isbank: Gelecege orman

Isbank, a commercial banking company in Turkey, increased participation, reach and donations by creating a scheme to reward customers for banking transactions.

Campaign Details

Brand: IsbankAgency: Publicis Groupe TurkeyRegion: EMEA

Campaign videos

Strategy

Objective

Climate crisis is one of the most urgent issues humanity is facing. In this respect, Turkey is no exception. Ipsos reported in 2018 that the very first of the 5 most strong attitude of Turkish people is environmental awareness. Similarly, research entity KONDA's report in 2019 concluded that 7 of every 10 persons is concerned about climate change and believes that climate crisis plays a significant role in extreme weather events. According to Paris Climate Agreement, Turkey promised to decrease national carbon emission...

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