Is yours a ‘flagging’ brand?

Ian Buckingham and John Roberts, respectively founders of BringYourself2Work and boom, discuss the essence of branding and how to develop a clear and well-grounded brand strategy.

Is yours a 'flagging' brand?

Ian Buckingham and John Roberts

In this article, we challenge the notion that an appearance in Times Square or Piccadilly Circus is a true measure of success and suggest that a blinkered obsession with the material manifestations...