Is yours a ‘flagging’ brand?

Ian Buckingham and John Roberts

Ian Buckingham and John Roberts, respectively founders of BringYourself2Work and boom, discuss the essence of branding and how to develop a clear and well-grounded brand strategy.

Is yours a 'flagging' brand?

Ian Buckingham and John Roberts

In this article, we challenge the notion that an appearance in Times Square or Piccadilly Circus is a true measure of success and suggest that a blinkered obsession with the material manifestations of the brand is actually a mark of a flawed brand strategy.

There's another way.

We all love good design, applaud great advertising and are wooed by catchy strap-lines or timeless logos. It's a fact, however, that organisations generally spend a disproportionately higher amount on the physical manifestations of the brand than they do on ensuring...

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