Is WOM Just a Buzz?
Ed Keller The Keller Fay Group
Simon Chadwick Cambier LLC1
INTRODUCTION
The marketing community – especially in the US, and increasingly in other parts of the world – is buzzing about word of mouth marketing. The Word of Mouth...
Ed Keller The Keller Fay Group
Simon Chadwick Cambier LLC1
INTRODUCTION
The marketing community – especially in the US, and increasingly in other parts of the world – is buzzing about word of mouth marketing. The Word of Mouth...
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