Is TV Advertising Dead?
Tom Woodnutt and Fiona Jack Green Light International
Once upon a time, TV was the default starting point for any brand that could afford it. Between 1975 and 2000 expenditure on TV advertising clearly outpaced GDP growth...
Tom Woodnutt and Fiona Jack Green Light International
Once upon a time, TV was the default starting point for any brand that could afford it. Between 1975 and 2000 expenditure on TV advertising clearly outpaced GDP growth...
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