Is TV advertising dead?

Tom Woodnutt and Fiona Jack, Green Light International, discuss the future of TV advertising in an era when consumers seem to resent advertisements and have the means to avoid them (the empowered cynic), and advertisers have so many communication alternatives.

Is TV Advertising Dead?

Tom Woodnutt and Fiona Jack Green Light International

Once upon a time, TV was the default starting point for any brand that could afford it. Between 1975 and 2000 expenditure on TV advertising clearly outpaced GDP growth...