Is there still a place for non–electronic measurement?

Andrzej Matuszynski, Zbigniew Sawinski and Marcin Kujawski

This paper focuses on two aspects of the radio measurement problem: the environment in which the study is carried out and the characteristics of the methodologies developed and tested by researchers in Poland and elsewhere.

Is there still a place for non–electric measurement?

Experience from the Polish radio market

Marcin Kujawski SMG/KRC Poland-Media S.A.Zbigniew Sawinski SMG/KRC Poland-Media S.A. andAndrzej Matuszynski Regie Radio Music

BACKGROUND

Poland is one of the largest countries of Central Europe. It has a territory of 371,000 square km. and a population of nearly 40 million with an average population density around 113 persons per square km.

Between 1945 and 1989, Poland belonged to the eastern bloc. In that period, all TV and radio stations were under state monopoly and strictly censored.

In 1989, after a...

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