Is there still a place for non–electronic measurement?

This paper focuses on two aspects of the radio measurement problem: the environment in which the study is carried out and the characteristics of the methodologies developed and tested by researchers in Poland and elsewhere.

Is there still a place for non–electric measurement?

Experience from the Polish radio market

Marcin Kujawski SMG/KRC Poland-Media S.A.Zbigniew Sawinski SMG/KRC Poland-Media S.A. andAndrzej Matuszynski Regie Radio Music


Poland is one of the largest...