Is there a silver lining to recession?

No one looks forward to a recession, but downturns can also provide opportunities, some as a result of changes in consumer behaviour, others due to alterations in the marketing strategies of a brands' competitors.

Is there a silver lining to recession?

Byron Sharp Ehrenberg-Bass Institute

No one looks forward to a recession, but economic downturns can provide opportunities.

Some of these opportunities will come from changes in consumer behaviour. Others will come...

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