Is the remote stuck or what? Network loyal, programme loyal, or both?

The paper demonstrates that audiences have preferences for viewing specific networks that are not driven solely by program content, that this effect is consistent over time, and considers the implications for network promotion and for advertisers.

Is this remote stuck or what? Network loyal, programme loyal, or both?

Brian Rock and Sally PearseNetwork Ten, Australia

INTRODUCTION

What drives ratings? Obviously program content is the primary force. Big Brother and Desperate Housewiveshave content that appeals...