Is the future wireless?

Svein Thalberg

The highly developed Nordic telecom market has undergone enormous changes in the past decade. From dealing with a single customer group (fixed line only), we now face a much more sophisticated market with three coexisting groups: fixed line only; both fixed line and mobile; and wireless 'mobile only'.

is the future wireless?

Reflections on the Nordic market

Svein Thalberg TNS Gallup Norway

Introduction

Any player in the telecom market will nod affirmatively when told that the share of mobile phone users in the Nordic market has increased tremendously over the past ten years. An often ignored, but key, question is whether mobile phones are a replacement for fixed line or simply a useful supplement. We are often left best guessing on the basis of anecdotal evidence. Without more solid evidence, both researchers and providers risk losing track of new and emerging groups in the market that may...

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