The highly developed Nordic telecom market has undergone enormous changes in the past decade. From dealing with a single customer group (fixed line only), we now face a much more sophisticated market with three coexisting groups: fixed line only; both fixed line and mobile; and wireless 'mobile only'.
is the future
wireless?
Reflections on the Nordic market
Svein Thalberg
TNS Gallup Norway
Introduction
Any
player in the telecom market will nod affirmatively when told that the share of
mobile phone users in the Nordic market has increased tremendously...
