Is the culture of business schools bad for brands?

Bruce Tait

While business schools play a major role in creating more productive businesses the author questions their contribution to marketing in general and brand building in particular.

Is the culture of business schools bad for brands?

Bruce TaitFallon Brand Consulting

As a foreigner living in the United States, I am often awestruck by the power of the entrepreneurial spirit that seems to drive Americans. Neither the rigidity of a formal...

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