Is the culture of business schools bad for brands?

While business schools play a major role in creating more productive businesses the author questions their contribution to marketing in general and brand building in particular.

Is the culture of business schools bad for brands?

Bruce TaitFallon Brand Consulting

As a foreigner living in the United States, I am often awestruck by the power of the entrepreneurial spirit that seems to drive Americans. Neither the rigidity of a formal class structure nor the motivational numbing of socialism has ever gripped American culture. It is a country where patriotism is often based on pride in having invented a 'better way'. Independence Day is celebrated because it marks the birth of a country based on an idea. Newness and originality have far more sway than rusty old...

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