Is the culture of business schools bad for brands?
Bruce TaitFallon Brand Consulting
As a foreigner living in the United States, I am often awestruck by the power of the entrepreneurial spirit that seems to drive Americans. Neither the rigidity of a formal class structure nor the motivational numbing of socialism has ever gripped American culture. It is a country where patriotism is often based on pride in having invented a 'better way'. Independence Day is celebrated because it marks the birth of a country based on an idea. Newness and originality have far more sway than rusty old...