Is the brain really receiving your brand’s sustainability message?

Casey Kudrenko

As brands create sustainability messages in response to growing awareness of environmental problems, Neuro-Insight’s Casey Kudrenko examines the effectiveness of such messages and whether consumers link them to brands.

As awareness of sustainability and environmental impact increases globally, advertisers are increasingly investing in campaigns to showcase their commitment to positive change. However, brands face challenges in meeting consumer expectations, protecting...

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