Is Second Life the next frontier for market researchers?

This article discusses and describes the ways in which marketers and market researchers are using Second Life (SL).

Is Second Life the next frontier for market researchers?

Mario Menti

The virtual world of Second Life (SL) continues to grow, with a resident population topping II million worldwide by the end of 2007. European users are now catching up on their North American counterparts, with Germany and the UK featuring in the top three behind the United States. To many, SL is still a bit of a novelty, just as the internet was in the early days. But, this time, businesses do not want to be left behind. Professionals at market research firms and Fortune500 companies alike...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands