Is ROI Dead?
Mike Campbell Ninah Consulting
Tim Ambler argued in last September's Admap that ROI measurement of advertising effects is 'flawed, abused and misunderstood'.
The fundamental issue is that the true value of advertising is difficult...
Mike Campbell Ninah Consulting
Tim Ambler argued in last September's Admap that ROI measurement of advertising effects is 'flawed, abused and misunderstood'.
The fundamental issue is that the true value of advertising is difficult...
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