Is Madison Avenue really rethinking the mix?

In his regular article Joe Mandese reviews the growing trend of U.S. media agencies to look at creative branding to differentiate the services they offer.

Media Ink

Is Madison Avenue really rethinking the mix? Or, is it just mixed up?

Joe Mandese

The new arms race among the big US media shops is no longer billings clout, stateoftheart media management systems, or even proprietary research. It is thinking. Actually,...