Is it time for a makeover?

Arun Joshi, Aruni Ghosh, Rinku Patnaik and Soumya Mukherjee

This article considers the urgent need to improve the numbers and quality of talent in the market research industry, especially in growing markets such as Asia-Pacific.

IS IT TIME FOR A MAKEOVER?

Arun Joshi and Aruni GhoshThe Nielsen Company, United Arab Emirates

Rinku PatnaikThe Nielsen Company, India

Soumya MukherjeeNMIMS University, India

BACKGROUND

At the recent ESOMAR Consumer Insights 2009 conference there was a debate...

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