Is it the nation that speaks or are we listening to geeks?

Internet research affords the possibility of conducting real-time research at lower costs. This can be used to develop insights and test hypotheses.

Is It the Nation that Speaks or are We Listening to Geeks?

David Walker Marketing Science Centre, Research International, United Kingdom

Dale Smith Millward Brown, United Kingdom

Chris StevensEuropean Operations and Global Analytics, Lightspeed Research Ltd.,...