Is it the end of the road for loyalty?

This piece on customer loyalty differentiates between incentive and loyalty schemes. The author asks whether customer loyalty is a thing of the past.

Is It The End Of The Road For Loyalty?

Jon IngallArchibald Ingall Stretton

Customer loyalty is the holy grail of marketing. From car manufacturers hoping their customers will return to the marque at trade-in, to the supermarket trying to ensure...