Is Blue the New Green? Strategies for sustainability in a post-environmental world

James Aitchison

The evolution of Adam Werbach from environmental campaigner to CEO of Saatchi & Saatchi S, the world's largest sustainability agency that counts Wal-Mart among its clients, is the focus of this article by Warc's James Aitchison.

Is Blue the New Green? Strategies for sustainability in a post-environmental world

James Aitchison

Adam Werbach doesn't have the CV of a typical advertising man because, as CEO of Saatchi & Saatchi S, the world's largest sustainability agency, he's...

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