Is anybody home?

This paper discusses a method to incorporate out-of-home viewing in the TAM ratings. In some cases the audience profile of channels and their programmes could be dramatically different if this viewing behaviour would be integrated in the ratings.

Is Anybody Home?

Out-of-home viewing and guest viewing

Nelly Kalfs Stichting KijkOnderzoekLex van Meurs Intomart

Summary

With the Peoplemeter it is possible to register the television viewing behaviour of panel members at home. It is not possible...

Not a subscriber?

Schedule your live demo with our team today