Is advertising dead?

Argues that mass-market advertising is no longer, as it used to be, a safe engine of growth. The mass market is breaking up, and is no longer propelled by advertising to buy average products.

Is Advertising Dead?

Seth Godin“The Next Big Marketing Idea”

Let's start at the beginning: Advertising isn't art. It isn't entertainment, either.

Advertising is an expense (and occasionally an investment). When it works, advertising creates more...

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