Is Advertising Dead?
Seth Godin“The Next Big Marketing Idea”
Let's start at the beginning: Advertising isn't art. It isn't entertainment, either.
Advertising is an expense (and occasionally an investment). When it works, advertising creates more...
Is advertising dead?
Argues that mass-market advertising is no longer, as it used to be, a safe engine of growth. The mass market is breaking up, and is no longer propelled by advertising to buy average products.
