Is a rating still a rating? How changing behaviour alters definitions in the digital age

As the main goal of the Dutch TAM, SKO is to accurately measure all TV viewing it was necessary to solve the problem of Time Shift Viewing (TSV).

Is a rating still a rating? How changing behaviour alters definitions in the digital age

Bas de VosStichting Kijkonderzoek, The Netherlands

Marion AppelMedia Research, Intomart GfK, The Netherlands

SUMMARY

Channels, programme makers, advertisers and their...

Not a subscriber?

Schedule your live demo with our team today