Ironbridge Gorge Museums - The ingenuity that launched Enginuity

Ian Mitchell and Michael Barrington

This paper tells the story of how the launch of a new visitor attraction was so successful it actually infused new life into one of the most important historical industrial sites in the world, along with the nine museums that are located within it.
Agency: Barrington Johnson Lorains and Spin Media Authors: Ian Mitchell and Michael Barrington

Ironbridge Gorge Museums

The ingenuity that launched Enginuity

THE BIRTHPLACE OF MECHANISM

The most industrialised place on Earth in the late eighteenth century was the Ironbridge Gorge in Shropshire. In this steep-sided valley a remarkable series of inventions and discoveries took place, which paved the way for new industrial processes across the globe and set in motion a revolution in the way we work and live, that continues to this day. The defining moment for this...

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