IRN-BRU - How the Nation's Favourite Got More Popular

Claire Wood, Jason Spencer and Adrian Troy

In 2008, Irn-Bru was faced, in a flat market, with nearly saturated distribution and fierce competition.

IRN-BRU – How the Nation's Favourite Got More Popular

Principal Authors: Claire Wood - The Leith Agency, Jason Spencer - PHD North Contributing Author: Adrian Troy - AG Barr

INTRODUCING IRN-BRU

A G Barr plc is a Scottish soft drinks company whose fast-expanding...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today