Irish League of Credit Unions: A monster success story

A campaign by the Irish League of Credit Unions (ILCU), a collection of non-profit community-based lenders in Ireland, used mascots to increase customers despite the shift in the market due to COVID-19.

Campaign details

Brand: Irish League of Credit UnionsBrand owner: Irish League of Credit UnionsEntrant company: Core, DublinMarket: Irish RepublicSector: Credit cards & loansMedia channels:Online display, Point-of-purchase, instore, Print - general, unspecified,...