IQiyi: "Youth with You 2" AR interactive outdoor advertising

IQIYI's blockbuster variety show "Youth with You 2" at the beginning of 2020 was born in the top 20. We hope to continue to add heat to the program through outdoor advertising, and drive users to participate in voting to help "THE9" finally form the final election of the group..

Case details

Brand: Youth with you 2

Brand owner: iQiyi

Main agency: iQiyi

Put on the market: Beijing, Shanghai, Chengdu, Hangzhou

Delivery time: May 18, 2020-May 31, 2020

Industry: Variety Show

Media channels: social media, video platforms, outdoor advertising