IQIYI FOURTRY: A street fashion brand born from variety shows

爱奇艺

IQiyi Original Variety Show is committed to in-depth youth culture and expressing the attitudes and ideas of young people. "Fashion Partner" is the first domestic original fashion business experience program launched by it. From seeing the establishment of the full path of buying, export the youth trend culture and meet the trend consumer demand.

Case details

Brand : FOURTRY

Brand owner : iQiyi

Main agency : iQiyi

Put on the market : Mainland China

Launch time : December 6, 2019-March 31, 2020

Industry : Trend Culture

Media channels : social media, variety show videos, offline events, online communities, e-commerce platforms

Budget : 10 million

Case summary

As the first batch of people born after 00 entered their 20s, they brought a brand new social culture and consumer shock. The popularity of fashion brand culture and consumption of fashion brands are the first to bear the...

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