IPTV and Video-on-Demand

As the internet comes to TV sets across the globe, making Video on Demand (VOD) a reality, there will be new opportunities and considerations for advertisers.

IPTV and Video-on-Demand

David Norris and Richard Dance


  1. The internet is coming to your TV set, along with all the targeting and interactivity of digital media. This will make Video on Demand (VOD) a reality and potentially change traditional TV advertising models.

  2. SNAPSHOT: Yahoo! Connected is an early example of the new IP-enabled TV experience.

  3. Technology will not converge in an efficient manner. People will continue to engage based on the content not the technology platform.

  4. Good content will always find a way to consumers’ screens, by legitimate or other ways. Technology should be thought of as a...

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