IPTV – TV and broadband, engaged at last
Guy Phillipson
For those who work in digital media, it has been 12 months of very good news. Online is reaping the revenue rewards that strong consumer take-up demands.
Advertisers are flocking to the multi-channel digital world and independent research is proving what has always been claimed – that brands can generate engagement through online.
The first six months of 2006 saw UK internet advertising grow by 40% year on year, reaching a total of £917.2m. Confidence is so high that the medium is expected to surpass £2 billion for the full...