IPL gets audience and advertising boost in first week

An overview of audiences and advertising volume in the first week of the Indian Premier League (IPL) in 2020.

The Indian Premier League (IPL) has returned, meeting audience and advertising demand for high-profile sporting events, according to data from BARC India and Nielsen.

In the first week of the competition, an average of 8.7bn minutes per match was watched across India. This is an increase of one-third (31%) compared to the first week of 2019's league.

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