IPA’s TouchPoints Touches Down in U.S.

A 2009 joint Association of National Advertisers/American Association of Advertising Agency (4A's) study of 294 marketers cited "inadequate metrics" as the most powerful obstacle in refining media mixes.

IPA's TouchPoints Touches Down in U.S.

Geoffrey Precourt Warc

Mediamark Research & Intelligence (MRI) seems to have provided the missing piece in a program that will offer American researchers the opportunity to tap into a new audience-metric service...

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