Yorkshire Tea: Taking Yorkshire Tea to the world - the story of Little Urn

Yorkshire Tea wanted to become the number two brand in the UK tea market, for which it used an experiential, consumer-driven campaign featuring 'little urn', a van painted in the style of the brand's iconic packaging that took to the road to generate buzz and awareness.

Yorkshire Tea: Taking Yorkshire Tea to the world – the story of Little Urn

Principal authors: Jamie Inman and Zoe Crowther, Beattie McGuinness Bungay

Taking Yorkshire Tea to the World – the story of Little Urn

This is the story of how a small brand can overcome market inertia and achieve dynamic growth through the right advertising. It is also the story of the relationship between fandom and customer acquisition. It is also, therefore, a working example of the effective integration of social and broadcast communications. It is the story of a blend of 'traditional' television advertising and a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands