Agency: Grey London | Authors: Emma Batho and Joanna Bamford |
Women's Aid – Saying it with flowers
INTRODUCTION
Q: What do you say to a woman with two black eyes?
A: Nothing, you've already told her twice.
The fact is that domestic abuse is not a subject that we as a nation take very seriously, think is our problem, or indeed know very much about.
This paper looks at how a little bit of advertising can go a long way towards making people better informed about the problem and in knowing where to go to get help.
THE TRUTH...