Women’s Aid - Saying it with flowers

This 2006 campaign for the charity Women's Aid, set up to help people affected by domestic abuse, set out to solve the problem of a lack of awareness and understanding of the charity and its aims among the general public.
Agency: Grey LondonAuthors: Emma Batho and Joanna Bamford

Women's Aid – Saying it with flowers

INTRODUCTION

Q: What do you say to a woman with two black eyes?

A: Nothing, you've already told her twice.

The fact is that domestic abuse is not a subject that we as a nation take very seriously, think is our problem, or indeed know very much about.

This paper looks at how a little bit of advertising can go a long way towards making people better informed about the problem and in knowing where to go to get help.

THE TRUTH...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands