Wickes: the recession buster

Wickes customers were particularly diverse: tradesmen, serious DIYers and female specifiers of new kitchens and bathrooms.

Wickes: the recession buster

Mike Willis – MWO


This is the story of a good business with an ambition to be the best.

A good business with a proven model of marketing communications, which, nevertheless, had the courage to try a different approach, as it looked to accelerate growth.

A good business with the courage to try new things when times were really tough.

A good business which chose not to be a victim of the recession, but to commit to a programme of ‘self-help’, rooted in high quality brand marketing.

A good retailbusiness which...

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