Wickes: the recession buster
Mike Willis – MWO
This is the story of a good business with an ambition to be the best.
A good business with a proven model of marketing communications, which, nevertheless, had the courage to try a different approach, as it looked to accelerate growth.
A good business with the courage to try new things when times were really tough.
A good business which chose not to be a victim of the recession, but to commit to a programme of ‘self-help’, rooted in high quality brand marketing.
A good retailbusiness which...