Wall's - How Wall’s gained the upper hand in the ultimate dogfight: the battle for sausage supremacy

Steve Hopkins

In 1999-2003, Wall's adopted a new business model which involved launching four new premium price varieties, but decline had set in by end 2003.
Agency: McCann EricksonAuthors: Steve Hopkins

Wall's – How Wall's gained the upper hand in the ultimate dogfight: the battle for sausage supremacy

“Dogfight: a term used to describe close-range aerial combat between military aircraft. Originated during World War I, and probably derives from the preferred fighter tactic of positioning one's aircraft behind the enemy aircraft. From this position, a pilot could fire his guns on the enemy without having to lead the target, and the enemy aircraft could not effectively fire back. When two fighter aircraft circle each other trying to achieve this position, it resembles...

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