Unibond

The early signs of this re-launch are very positive. The launch objectives have all been met in a very short period of time.
Agency: BDH\TBWA Author: Not credited

Henkel UniBond Sealant

'How ignoring the status quo helped UniBond sealant sales grow'

'He who stops being better stops being good'.
 
Oliver Cromwell

INTRODUCTION

This is the story of a brand that understands the importance of leading a market, is not frightened of change and refuses to sit on its laurels. It demonstrates that successful brand leaders still need to and can redefine their market to encourage growth and add value.

In 2002, the sealant market value was an incredible 35 million. Like...

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