Turning Women on to Folic Acid

Tara West and Peter Stark

In the whole of the UK, Northern Ireland has the highest incidence of neural tube defects (NTDs) such as spina bifida.
Agency: GenesisAuthors: Tara West and Peter Stark

Turning Women on to Folic Acid

INTRODUCTION

This is the case history of a campaign launched in October 1998, which:

  • built on public awareness of folic acid,
  • increased knowledge of the benefits of taking folic acid,
  • addressed the confusion surrounding the fact that folic acid should be taken by women before becoming pregnant and up until the 12th week of pregnancy, and
  • encouraged a positive attitude to taking it....

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