Translink Glider: Transforming Belfast

Translink, Northern Ireland's public transport provider, promoted its new Glider transport service in the city of Belfast by creating a Hollywood-style trailer to show consumers it was not just a bendy bus.

Campaign details

Brand: GliderAdvertiser: TranslinkEntrants: Ardmore and TranslinkPrincipal author(s): Paul James, Ardmore, Contributing author(s): Dave Cullen, Ardmore

Summary

In 2018, Belfast was one of the few major UK cities that still lacked a centralised, city-wide transport system.

This held the region back and limited the city's potential to fulfil its Region City Deal objectives.

Translink, Northern Ireland's public transport provider, was charged with changing this with a new bus rapid transit system, to be launched in September 2018.

But wasn't this just a new 'bendy bus'?

This is the story of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands