Translink CityBus

Translink had shown enormous confidence with their product investments in CityBus. Existing core customers had noticed and customer research confirmed their appreciation.
Agency: Navigator Blue Author: Not credited

Translink City Bus

'Give the bus a go'

Introduction

It's a tall order.

That was the short response to our brief to reposition public transport as a viable preferred option for the commuter. Public transport forms a vital part of the strategy to combat congestion on the roads. It is also an essential element of the infrastructure for a healthy economy and must thrive to be successful.

However, it is a proven fact that new customers are not attracted to public transport unless an improved experience is offered and promoted. These...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands