Top Gear Series 24

Top Gear, a motoring TV series, garnered momentum for the return of the series via videos posted on YouTube which helped it to become the highest rated show on British TV channel BBC Two that year.

Campaign details

Brand: Top GearAdvertiser: BBC WorldwideAgency: BBC Studios

"It doesn't matter if you fall down, it's whether you get back up"  Michael Jordan

Background

Let's be honest, the re-birth of Top Gear was never going to be an easy task. Jeremy Clarkson had presented the show for 28 years and, with his colleagues, turned it into the biggest factual entertainment show in the world with 350 million viewers across over 200 territories.

But then, as widely reported at the time, he was gone, along with his co-presenters Hammond and May.

The show re-launched...

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