Tommy's: the baby charity - Why the little things are infinitely the most important: how a little-known baby charity took its first steps

Small charities like Tommy’s are trapped in a vicious circle of low income – low marketing spend – low income, which is almost impossible to break out of.
Agency: J Walter ThompsonAuthor: Alix Mathers

 Tommy's: The baby charity

Why the little things are infinitely the most important

Introduction

'Tiffany was handed to my stricken wife, and had I all the powers of Mars and miracles, I would have given this child life. After I don't know how long, my baby was in my arms, hand, for she was the size of a little bird. She was warm, but dead, and perfect. Ten toes, ten fingers. Broken. No breath. Our hearts were broken and we never cease weeping, we are blind with grieving.'

Richard E Grant,...

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