Agency: BDH\TBWA | Author: Lorna Hawtin |
Tizer – Tizer Turns Teenage but won't Change Its Colour!
INTRODUCTION
This paper describes how Tizer, a tertiary brand in the competitive carbonated soft drinks market, became re-energised in the eyes of a difficult teenage audience, using the power of integrated communications and disruptive thinking.
BACKGROUND
When this story begins, there was only one flavour of Tizer: Original. It was a long-established carbonated soft drink with a 'blended' fruit flavour. Its vibrant red colour was its only differentiator and many consumers still saw the brand in the context of its 'jelly and ice...